At Shoreline, we’re not just commercial and residential dock installers. We like to think of ourselves as a community-minded business. We’re also a family that has accessed community programs and knows how important they are, which is why we jumped at the chance to give back to the community through Big White Ski Club sponsorship.
An introduction to the Big White Ski Club
For those unfamiliar with the group, the Big White Ski Club is a non-profit organization that has provided the community with world-class alpine ski training for more than 60 years. Their goal is to help developing skiers and athletes train while having fun and staying safe. These high-quality and affordable programs are targeted at children between 5 and 16 years of age, as well as masters.
Why we care for our community
Shoreline’s founder Bob Jones started racing at a young age. His passion and love of the sport led his two daughters to join Big White Ski Club, just as he had.
Our whole family raced, except for Mom, but she was always cheering us on from the sidelines. Giving back to the community and keeping it local is really important to us, and the ski club is really special to our family in particular.
After making such an impact on the Jones family, Shoreline jumped at the chance to sponsor the Big White Ski Club and help them continue providing other families in the community with the same opportunities and memories the Jones family enjoyed throughout the years.
Aligning our values with the needs of the community
Shoreline has always been dedicated to fostering a strong and engaged local presence in the Kelowna community, in addition to providing commercial and residential dock services. It’s these core values that have positioned their new team members to adopt this mindset as well.
Our core values include:
- Dynamic Culture. We support our community and strongly believe in giving back.
- Passion. We are a family that builds our community.
“Through our time at the club and our sponsorship opportunity, we’ve made lifelong friends and formed important relationships. It’s been a really great journey for us,” says Jones.
How you can help too
With COVID-19 putting a halt on many fundraising opportunities, the Big White Ski Club’s 50th annual ski swap had to be cancelled. This decision will have a significant impact on the club’s finances and could trickle down to the roughly 150 athletes slated to train with the club this year.
We know that we wouldn’t be as successful as we are without our community’s support, which is why we continue to give back whenever we can.
To make a donation and help support our community, visit the Big White Ski Club website.
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