Enriching the Kelowna community for nearly forty decades

We have proudly supported the local economy over the years, both financially and through volunteer efforts, reflecting our ongoing dedication to the families of the Okanagan.

These core values are deeply ingrained in the Shoreline family and consistently showcased through our sponsorship and promotion of community-focused events year after year.

• Big White Ski Club
  • At Shoreline, our support for the Big White Ski Club runs deep, rooted in the Jones family’s lifelong connection to the club. Growing up in alpine racing taught us invaluable lessons about teamwork, perseverance, and community — values that continue to inspire us today. Supporting the club is our way of giving back to an organization that shaped our lives and nurtures the next generation of athletes.
• Big White Ski Resort 
  • Our partnership with Big White Ski Resort is incredibly meaningful to Shoreline because it feels like home. The Jones family grew up skiing to school on the mountain, fostering a deep appreciation for its beauty and everything it has to offer. Big White isn’t just where we live — it’s part of who we are. From labeling all our equipment with Big White Ski Resort to proudly sharing our love for the community, this partnership reflects our gratitude for the place that shaped our lives.
• Okanagan Dream Rally
  • The Okanagan Dream Rally is a truly inspiring event that Shoreline is proud to support. It brings the community together to create unforgettable experiences for children and families facing challenging times, reminding them they are not alone. This rally showcases the power of connection, compassion, and generosity, and we encourage others to join in making a difference. Together, we can help build a stronger, more supportive community.
• 3 Round Heros – Charity Boxing 
  • Shoreline is proud to support the boxing charity event and Mad Katz Club because it’s more than just a place to learn boxing — it’s a safe haven for kids and teens. This club goes above and beyond, fostering a supportive environment where young people can grow, connect, and thrive. We deeply value their commitment to creating a welcoming space, encouraging kids to stay active in sports while providing them with a positive outlet and sense of belonging.
• Okanagan Boys and Girls Club
  • The Boys and Girls Club is a cornerstone of our community, providing a safe and supportive space where children and youth can grow, learn, and thrive. At Shoreline, we believe in investing in the future of our community, and supporting the Boys and Girls Club aligns with our values of fostering opportunity, connection, and resilience. Their work inspires us, and we are proud to stand behind an organization that makes such a positive impact on so many lives.
• Fishermen’s Pier in Peachland
  • The Peachland Pier stands as a proud milestone for Shoreline, symbolizing our commitment to fostering community and enhancing public access to the beautiful lakefront. This project brought people together, creating a welcoming space for everyone to enjoy the water. We were honored to play a role in its creation, and to this day, our plaque on the pier serves as a lasting reminder of the connection we share with this meaningful community initiative.
• Okanagan Basin Water Board
  • Shoreline is proud to support the Okanagan Basin Water Board for the vital work they do in raising awareness and fostering discussions about protecting our waterways. Their efforts to educate the public on respecting and preserving these resources align closely with our values. As a company that relies on the lake and its surrounding environment, we deeply understand the importance of safeguarding our water, not only for its natural beauty but also as a cornerstone of our economy and community well-being.