For those that live on the lake, they know there’s nothing better. The sounds of the gently cresting and falling waves. The cool breeze that sweeps over the lake and kisses your face on a hot summer day. The endless hours of exploring, playing and splashing in the cool, fresh, and refreshing water. All of this and more make Okanagan Lake one of the most sought-after destinations in western Canada, especially Shoreline docks in Kelowna.
A Lifetime Love of Okanagan Lake
Bob Jones, Shoreline founder and CEO, has spent nearly his whole life along the shores of Okanagan Lake. When he was eight years old, he built his first raft. It was at that moment he knew he wanted to spend the rest of his life working and living along the shores of the lake he loved so much.
For the last 30 years, with Bob at the helm, Shoreline has been monumental in bringing boat lifts and docks to the residents and businesses of the Okanagan. What some may not know, however, is that every boat dock or lift that’s been installed has been installed with the lake’s best interest in mind.
The Heart of Shoreline
By creating a set of strong core values and encouraging employees and customers to consider these values in every build, Shoreline’s been supporting and protecting the lake’s foreshores while making it accessible to all. In fact, Shoreline measures the lake levels every single day to track the health of the lake, among other things.
Shoreline’s core values include:
- Honesty – Being open, candid, and truthful in every interaction we have.
- Integrity – Doing what we say we will and living up to the highest standards of fair and ethical behaviour.
- Respect – Respecting each other, our clients, and our environment.
- Dynamic Culture – Constantly seeking new opportunities to learn, improve and educate through self-expression and community support.
- Passion – Letting our passion for the lake, our community and each other lead us in the decision-making process.
- Teamwork – Through collaboration, connection, and acknowledging past errors, we know we can achieve anything we set our minds to.
- Quality – We strive to provide the best service and product we possibly can.
These values have always led us into strong relationships, not just with our clients, but with Okanagan Lake as well. We understand that the lake is loved by all and can only continue to be enjoyed by masses is if it’s well taken care of. That’s why we always put the environment first in every job we do.
The Depth of our Commitment
Marine contractors and dock builders work tirelessly to keep the lake flourishing naturally. Some of the things that they take into consideration include:
1. Kokanee spawning zones
In partnership with the BC Wildlife Federation, marine contractors carefully examine which zones are habitual for Kokanee and avoid building on them.
2. Permitting season
All colour zones have a working window of June 1st to September 20th, so all related projects are scheduled within that timeframe.
3. Lake levels and water depths
By keeping an eye on water levels and the depth of the water in certain areas, we can prevent our equipment from grounding on the lake bottom and protect the lake as much as possible.
At Shoreline, we always adhere to the rules and regulations set forth in permits. These rules have been created to protect the lake.
5. Mussel zones
Freshwater mussels can be found naturally throughout the lake, and all structures must be built outside of these zones to make sure they continue to thrive.
6. Foreshore plants
As with Kokanee spawning zones and freshwater mussel zones, protecting foreshore plants is also considered important and mustn’t be infringed upon.
7. Coordinated building plans
To better serve our customers and keep the impact on the lake environment to a minimum, we schedule boat lift, dock, and commercial marina dock projects logistically. By moving equipment as little as possible, we can make sure our building practices are sustainable and mindful.